“Selling the dream”

I was having a good conversation with a client today about my business. We were discussing others who do similar things to me but are (seemingly) more financially successful. As we reviewed their social media, there was a clear disparity between what they’re doing and what I’m doing, and perhaps a clear link as to why I appear to be living in the slow lane.

They’re selling the dream.

But what is the dream?

It seems people buy into aspiration. They seem to eat up the photos of yoga at the beach, the business brunches and iced matcha latte’s at 11am on a Tuesday, the 6 figure salaries, the filtered photos, the fancy holidays, the posh spa days, the constant “positive vibes” and all the first world luxuries to be dreamt of.

But how much of this is actually real? How much of this is actually achievable? And what’s truly going on behind the scenes? Where are the struggles? Where’s the truth?

Or do people not really want to see the truth? Perhaps it’s more palatable to live through somebody else’s dream? Perhaps the falseness gives us hope, even if just for a brief moment as we scroll past. Perhaps we’re just in it for escapism?

Call me a pessimist if you like, but one thing you’ll never get from me is fakeness. I’m a realist, and honest to my own detriment.

Being in business is fucking hard graft. But if you want to know the honest truth…I BLOODY LOVE IT!!!! And I’d never go back to employment for all the money in the world.

My freedoms are worth SO much more than any salary.

And my integrity is worth SO much more than any falsely positive social media posts.

I will not sell my soul for likes, and I will not waiver my principles to make more money.

I’ll just keep playing the long game. The honest game. The one that wholly aligns with my core values.

Yes, things need to change for me financially. But not at the expense of my integrity.  Not at the expense of realness.

Please continue to watch this space, as I further my journey into developing my business, my way.